{"id":654,"date":"2009-01-30T10:38:37","date_gmt":"2009-01-30T08:38:37","guid":{"rendered":"http:\/\/www.vonklopp.se\/wordpress\/?p=654"},"modified":"2021-02-15T12:03:15","modified_gmt":"2021-02-15T10:03:15","slug":"ford","status":"publish","type":"post","link":"https:\/\/www.vonklopp.se\/wordpress\/?p=654","title":{"rendered":"Ford"},"content":{"rendered":"

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I bilbranschen \u00e4gnas mycket tid \u00e5t att underh\u00e5lla varum\u00e4rket och skapa en m\u00e4rkesidentitet. Bilm\u00e4rken \u00e4r ofta globala. Ibland blir det fel, som n\u00e4r Chevroletm\u00e4rket limmas p\u00e5 sm\u00e5bilar tillverkade i Korea (fd Daewoo).<\/p>\n

L\u00e4ngre tillbaka i tiden till\u00e4ts en st\u00f6rre lokal pr\u00e4gel p\u00e5 modellerna. Samarbetet mellan Forddivisionerna i Storbritannien och Tyskland var l\u00e4nge begr\u00e4nsat. Britterna tillverkade till exempel modellen Anglia.<\/p>\n

\"\"<\/p>\n

N\u00e5gon “Ford Deutschland” var inte aktuell. Modellen Taunus fick namnet fr\u00e5n ett bergsomr\u00e5d i v\u00e4stra tyskland.<\/p>\n

P\u00e5 bakluckan fanns \u00e4ven en siffer och bokstavskombination, s\u00e5 att kalenderbitaren kunde avg\u00f6ra motorstorlek och prestanda.<\/p>\n

Diskret angavs ocks\u00e5 att h\u00e4r var minsann en bil tillverkad i Tyskland.
\n\"\"<\/p>\n

Modellnamnet Anglia ersattes senare av Escort som blev ett globalt varum\u00e4rke.<\/p>\n

Den nya Taunusmodell som introducerades 1970, utvecklades parallellt i Tyskland och Storbritannien. F\u00f6r att inte skr\u00e4mma upp konservativa bilk\u00f6pare kallades modellen Cortina p\u00e5 brittiska marknaden.<\/p>\n

1982 f\u00f6rsvann b\u00e5de Cortina och Taunus som modellnamn och ersattes av det mer neutrala Sierra.<\/p>\n

Views: 2<\/p>","protected":false},"excerpt":{"rendered":"

I bilbranschen \u00e4gnas mycket tid \u00e5t att underh\u00e5lla varum\u00e4rket och skapa en m\u00e4rkesidentitet. Bilm\u00e4rken \u00e4r ofta globala. Ibland blir det fel, som n\u00e4r Chevroletm\u00e4rket limmas p\u00e5 sm\u00e5bilar tillverkade i Korea (fd Daewoo). L\u00e4ngre tillbaka i tiden till\u00e4ts en st\u00f6rre lokal pr\u00e4gel p\u00e5 modellerna. Samarbetet mellan Forddivisionerna i Storbritannien och Tyskland …<\/p>\n

Read more<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_s2mail":"yes","footnotes":""},"categories":[82],"tags":[83,138,124,139],"class_list":["post-654","post","type-post","status-publish","format-standard","hentry","category-historiskt","tag-bilar","tag-bilmarken","tag-ford","tag-varumarken","post--no-featured-image"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vonklopp.se\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vonklopp.se\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vonklopp.se\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vonklopp.se\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vonklopp.se\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=654"}],"version-history":[{"count":9,"href":"https:\/\/www.vonklopp.se\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/654\/revisions"}],"predecessor-version":[{"id":7088,"href":"https:\/\/www.vonklopp.se\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/654\/revisions\/7088"}],"wp:attachment":[{"href":"https:\/\/www.vonklopp.se\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vonklopp.se\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vonklopp.se\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}